Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. The company . Topics Social Media Users Social Media Usage Worldwide Executive Summary Turning customers into advocates isnt always easy. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. However, usage and popularity vary significantly between countries. What Does This Forecast Mean for Marketers in Asia-Pacific? Are you interested in testing our business solutions? Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). This text provides general information. WHATS IN THIS REPORT? Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. The ultimate list of Linkedin Statistics that you need to know in 2023. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. You need a Statista Account for unlimited access. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. Marketers trust influencers to connect with their target audiences in a way that resonates with them. Social media has given brands more ways than ever to connect with customers. Fill out the form below to get started. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. Access to this and all other statistics on 80,000 topics from, Show sources information Which Countries Use Social Media the Most? Please do not hesitate to contact me. YouTube is the most popular, with 94.2% of internet users using the platform. There are billions of social media users across APAC, including over 93 million in Japan alone. Register in seconds and access exclusive features. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. Curated marketplace for fundraising . Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. Posted 4:54:45 AM. That's the power of branded content in action! Advertisers are 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. Release date refers to the date of access. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. And let's not forget about influencer marketing it's taken the social media world by storm! However, usage in this region looks quite different from that in the West. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. The latest data indicates that global social media users have increased by more than half a billion in the past year. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . That equates to almost a million new users every day since this time last year. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Ready to level up your brand's social media game in Asia? Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. Learn more about how Statista can support your business. Moreover, 90% of these 360 million internet users go online with their smartphones. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. And digital content can easily drive impulse purchases. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. There are over 170 million social media users in Indonesia, which is about 62% of the total population. The majority of these (445 million/99.5%) access social media via their mobile phones. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. Overall social commerce's revenue per order rose 88% during the first two quarters of this year. Statista assumes no The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. Theres also one surprise social network coming out of Vietnam. Are you interested in testing our business solutions? Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. Clicking on the following button will update the content below. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. That's user-generated content, or UGC for short! Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. The top social commerce platforms in Southeast Asia (by country). Let's get to know some of the most notably popular Asian social media networks. But, Clubhouse isn't the only game in town. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. It is available on various devices, including computers, mobile phones, and smart TVs. Their activity has attracted in-market audiences in droves! 89.3% of the entire South Korean population are social media users. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. Social media statistics for Thailand in 2022. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. 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