The Premium plan has a limited number of openings at this time. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). You might. By default, Patreon only "pays out" on request, so as a creator, you can track your balance within the Patreon website and disperse earnings to your bank account when desired. Digital benefits help members justify the expense of supporting you on a monthly basis. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. Test your level name against key phrases in Paid Memberships Pro. Find out what membership tools allow you to create the type of membership levels you have in mind, without creating a headache for you or your members. Want more tips? WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. 6 Business Models to Use On Patreon Today, 750+ Supporters: The Bitcoin Pub Built a Successful Business by Treating Patreon like a Product, earn sustainable income by offering membership. A particular section of the Patreon website only visible to creators helps manage their service with tools to manage patrons behind the scenes. Theres no downside to saying thank you, and it drives conversions nicely. Your My Level Name membership is For all payments from patrons outside the US using PayPal there is an additional 1% surcharge. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. It drives membership. Sometimes when were choosing names for tiers of service, we want to make all of the levels sound equally amazing. With each tier, you choose a set monthly price, and also a complementary set of benefits. Ill explain why the platform fee varies from 5%-12% in a moment. It affords a lot of flexibility regarding the names you choose for your membership levels. Fans who revel in exclusive access to your creative world. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. Fans who feel like theyre connected to your creative process. So you want to know more about membership programs? Heres a ranking of the most popular creators on Patreon: Nearly half (47.4%) of all creators on Patreon produce content within one of four categories: video, podcasts, music and gaming. Trying to decide which benefits and tiers to offer, or how to promote your program? Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. What you offer needs to appeal to the masses your masses. Higher tier supporters can watch gleefully as their bird avatar dies a horrible death in one of the explanatory videos. Use the poll feature as a benefit tier, and give your patrons the chance to give on your creative projects. You probably have a lot of ideas by this point. Ill explain why the platform fee varies from 5%-12% in a moment. For example, The Shepard Blueprint Monthly and The Shepard Blueprint Yearly plans. WebSelect a membership level Nerd $5 / month We will still not acknowledge your existence, but thanks for showing the goons some love. Patreon hasnt released a full breakdown. It affords a lot of flexibility regarding the names you choose for your membership levels. You'll get follow-up emails about AccessAlly and new features. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. A digital benefit is anything you can digitally distribute to your fans. - All benefits from previous Tiers. Instead of doing that (because you have art to make and fans that would miss you), we asked our Head of Creator Partnerships, Bremner Morris, to walk you through membership fundamentals. Get creative by borrowing from other markets, like an ice cream shop. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. Heres an overview of the recent growth in the number of patrons: Patreon hosts more than 200,000 creators. Lets say you have three membership levels: Tier 1 basic features. Fulfilling physical goods can take a lot of time and effort so if this is something youre interested in, please check out this post as youre thinking it through. Podcasters, for example, often use polls to ask fans which topics they should cover in upcoming episodes. 2014-2023 NATHALIE LUSSIER MEDIA INC. DBA ACCESSALLY. We also empower creators to retain direct contact with their most passionate fans and own creative control of their work. Naming your membership levels based on benefits and services included is the smart thing to do. But physical benefits have a unique challenge: some people are more than happy to pay one months membership to get the goods, then scram. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. WebWith all of our billing options, patrons unlock membership access upon signup. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. Overall creator earnings on the platform have doubled since 2019. , Start Scaling On Your Terms - Free Workshop Soon. What payment methods are available for patrons to pledge to me? Its perfectly acceptable to delay fulfillment until supporters stick around for your chosen time frame. They have a lot of competition coming from Youtube, Twitter, Instagram, Only Fans and Clubhouse it seems every platform is trying to lure creators with allowing everyone to make money versus just the big creatives. Shown in most member communication emails and invoices. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. 5. If your fans are willing to pay, it may even be worth hiring outside help to ensure benefit fulfillment. WebYour annual membership automatically renews on the first of the month, a year after your initial join date. 2.9% + $0.30 for donations over $3. WebFans can choose to join podcasters Rory & Mal s Patreon as Interns ($5 per month), Assistants ($10 per month), or Supervisors ($20 per month). Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. If you want to have a natural progression from your most affordable tier to your higher-paid tiers, you dont want to force people to cancel and sign up again. Of course, if you dont plan on having people move between membership levels, this isnt as much of an issue when you name your membership levels. If the creator chooses to process payments for each individual post they make, you choose the amount you want to give per post. Polls. And total monthly payments hit the $1 million landmark. Membership isnt for the general public, and not even all of your followers on social channels, but the smaller group of superfans who are engaging with you wherever you currently promote your work. Why should I have one as part of my creative business? The tier price ($50/month) is high enough to support the extra labor it takes to write letters and postcards. Tier 3 Gold. Lets say you have three membership levels: Tier 1 basic features. These cookies ensure basic functionalities and security features of the website, anonymously. Patreon currently takes between 5% and 12% of creator earnings (plus a payment processing fee), depending on the product plan chosen by the customer. Some examples to get your wheels turning include: If your brand is focused on hard-hitting independent journalism, or keeping the press free from bias, you might take a look at this structure: Your membership level naming strategy should match the value you bring, and what people can expect from supporting your work. 2. Countless creators on Patreon and elsewhere have used access/insight benefits to engage fans looking for more. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. They are well-aligned to the way people today consume content. Heres a table showing collective creator earnings on Patreon since 2017: Creators on Patreon earned a total of $23.64 million in September 2021. Thats an increase of 18.39% since September 2020. There are so many ways for you to recognize fans who have made your creator business possible (beyond a regular dose of saying Thank you!). Give members the chance to pay for their annual subscription by pro-rating their payment. - 4K quality animations without watermark. There are three types of benefits that perform best.Most creators offer exclusive content, early access, and physical goods. What are the most lucrative content categories on Patreon? Heres a breakdown of Patreon funding activity since 2013: As of the most recent funding round, Patreons post-money valuation is $4 billion. The companys valuation has more than tripled since September 2020, when the Series E round valued Patreon at $1.2 billion. There are also payout fees to consider. Patreon is constantly figuring out ways to help lighten your workload.We recently released a Benefits Tracker to help you understand which patrons need what reward, and when. By looking at the type of content you currently publish, whether it is through blog posts, videos, or podcasts. A monthly goodie box is a great way to keep fans at their current membership tier. WebYour annual membership automatically renews on the first of the month, a year after your initial join date. You will also likely want to be able to pro-rate any past payments toward an upgrade or a downgrade in membership plans, so keep that in mind. Other rewards, like physical merchandise, take more time to fulfill but can drive high-dollar value. But thats a likely scenario. Tier 3 Gold. Polls. Check out these top five benefit ideas. Lets say you have three membership levels: Tier 1 basic features. - Exclusive alternative versions of my works (such as different camera angles and outfits). Good question there. Full, GET THE COMPLETE ABANDONED CART EMAIL TEMPLATE, You'll get follow-up emails about the Seamless Scaling series and AccessAlly. Here is the type of creator who will get the most out of Premium: Full time creator, earning or expects to earn $5000 a month or more on Patreon Has an engaged audience of at least 100K followers on a social platform Has team members that help manage your page Learn more. Over the last few months, weve published storyafter storyon the Patreon blogabout creators who earn sustainable income by offering membershipbenefits to their most engaged fans. Tier 3 everything in tiers 1 and 2 plus new features. Patreon takes that core concept and enables a much larger audience to finance artists and creators they like at affordable monthly rates. Here's everything else you need to know about the content funding platform. Patreon has raised a total funding of $412.1 million. % surcharge these cookies ensure basic functionalities and security features of the website anonymously... 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